Post by The Tax Returns Are in Kenya on Oct 17, 2015 7:53:01 GMT -5
Don't feel bad about hating the pink guys
This is how it works: The NFL donates proceeds from its awareness campaign, auctions, and the NFL Shop to the American Cancer Society (ACS), which in turns uses that money to increase awareness, education, and screenings for women over 40.
"The money that we receive from NFL has nothing to do with our research program," ACS spokeswoman Tara Peters told VICE Sports. All NFL donations go to ACS' CHANGE program, through which the organization awards grants to "community based health facilities" located within 100 miles of an NFL city for educating women about breast health. The ACS could not provide the names of any of these health facilities, but it says that these centers have answered questions about early detection of the disease for at least 72,000 women in the last three years and screened 10,000 women at little or no cost.
"Screening doesn't save lives and screening mammography … is different from diagnostic mammography," Jagger says. "The NFL has no business providing medical advice to women that is outdated, unproven, and misguided."
Jagger quotes well-regarded and independently conducted research that shows screening mammography has no overall impact on survival rates of women with the disease. The most substantive mammography research, a study that followed 100,000 women for 25 years, concluded that annual screening does not result in a reduction in breast cancer specific mortality for women over 40 in any way that goes beyond physical examination. These screenings are the mainstay and only measurable aspect of the NFL's A Crucial Catch campaign, which Jaggar says is spreading an outdated message about early detection.
Her organization, Breast Cancer Action, urges people to follow the money before they buy cute pink things waiting for the next big breakthrough for the disease. The important questions to ask are: How much money from pink products is going to any effective programs that are actively trying to fight breast cancer? What are those programs doing with the money? And is there a cap on the amount of money that companies donate? In other words, are sales benefitting women's health after a company's self-imposed donation threshold has been met? In 2010, Reebok set a $750,000 cap on their contribution to the Avon Breast Cancer Crusade regardless of how many of their pink-ribboned products were sold. There was no way for the consumers to know if that limit had already been met.
In the NFL's case, too, there are some clauses written in fine print. Their website claims that, at retail, 100 percent of the NFL's proceeds from Pink October product sales go to the ACS. But that does not mean if you buy a $100 shoe from NFLShop.com, ACS gets $100. If you're buying any pink products from the official shop, the wholesaler, distributor, and retailer give 0 percent of their shares to ACS. The only portion that goes to the society is the NFL's royalty percentage from wholesale sales, which has little to do with whether you buy a $80 hoodie or a $30 cap. Unlike some companies that spell out on the tag exactly what percentage of your purchase goes to charity, you have no way of knowing with NFL branded merchandise.
In fact, the NFL's claim of 100 percent proceeds from auction and 100 percent proceeds from retail has translated to an average of just $1.1 million every year since they partnered with ACS six years ago. That's less than .01 percent of the approximately $10 billion the league made in revenue last year. And almost five times less than what ACS' other partners, such as Walgreens, manage to donate to the same program—a program that, again, gives zero dollars to cancer research.
"The money that we receive from NFL has nothing to do with our research program," ACS spokeswoman Tara Peters told VICE Sports. All NFL donations go to ACS' CHANGE program, through which the organization awards grants to "community based health facilities" located within 100 miles of an NFL city for educating women about breast health. The ACS could not provide the names of any of these health facilities, but it says that these centers have answered questions about early detection of the disease for at least 72,000 women in the last three years and screened 10,000 women at little or no cost.
"Screening doesn't save lives and screening mammography … is different from diagnostic mammography," Jagger says. "The NFL has no business providing medical advice to women that is outdated, unproven, and misguided."
Jagger quotes well-regarded and independently conducted research that shows screening mammography has no overall impact on survival rates of women with the disease. The most substantive mammography research, a study that followed 100,000 women for 25 years, concluded that annual screening does not result in a reduction in breast cancer specific mortality for women over 40 in any way that goes beyond physical examination. These screenings are the mainstay and only measurable aspect of the NFL's A Crucial Catch campaign, which Jaggar says is spreading an outdated message about early detection.
Her organization, Breast Cancer Action, urges people to follow the money before they buy cute pink things waiting for the next big breakthrough for the disease. The important questions to ask are: How much money from pink products is going to any effective programs that are actively trying to fight breast cancer? What are those programs doing with the money? And is there a cap on the amount of money that companies donate? In other words, are sales benefitting women's health after a company's self-imposed donation threshold has been met? In 2010, Reebok set a $750,000 cap on their contribution to the Avon Breast Cancer Crusade regardless of how many of their pink-ribboned products were sold. There was no way for the consumers to know if that limit had already been met.
In the NFL's case, too, there are some clauses written in fine print. Their website claims that, at retail, 100 percent of the NFL's proceeds from Pink October product sales go to the ACS. But that does not mean if you buy a $100 shoe from NFLShop.com, ACS gets $100. If you're buying any pink products from the official shop, the wholesaler, distributor, and retailer give 0 percent of their shares to ACS. The only portion that goes to the society is the NFL's royalty percentage from wholesale sales, which has little to do with whether you buy a $80 hoodie or a $30 cap. Unlike some companies that spell out on the tag exactly what percentage of your purchase goes to charity, you have no way of knowing with NFL branded merchandise.
In fact, the NFL's claim of 100 percent proceeds from auction and 100 percent proceeds from retail has translated to an average of just $1.1 million every year since they partnered with ACS six years ago. That's less than .01 percent of the approximately $10 billion the league made in revenue last year. And almost five times less than what ACS' other partners, such as Walgreens, manage to donate to the same program—a program that, again, gives zero dollars to cancer research.
